From risk management to citizenship corporate social responsibility: analysis of strategic drivers of change

Itziar Castelló; Josep Lozano

doi:10.1108/14720700910984927

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Corporate Governance

ISSN: 1472-0701

Online from: 2001

Subject Area: Business Ethics and Law

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From risk management to citizenship corporate social responsibility: analysis of strategic drivers of change

Document Information:
Title:	From risk management to citizenship corporate social responsibility: analysis of strategic drivers of change
Author(s):	Itziar Castelló, (Researcher of the Institute of Social Innovation at ESADE, Lecturer and PhD candidate at ESADE Business School, Ramon Llull University, Barcelona), Josep Lozano, (Senior researcher in CSR of the Institute of Social Innovation at ESADE, Professor at ESADE Business School, Ramon Llull University, Barcelona)
Citation:	Itziar Castelló, Josep Lozano, (2009) "From risk management to citizenship corporate social responsibility: analysis of strategic drivers of change", Corporate Governance, Vol. 9 Iss: 4, pp.373 - 385
Keywords:	Change management, Corporate social responsibility, Strategic change
Article type:	Research paper
DOI:	10.1108/14720700910984927 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	Purpose – The purpose of this paper is to understand whether firms evolve towards more comprehensive postures of CSR and what strategic factors drive the change. Design/methodology/approach – The approach is deductive-inductive research based on six critical case studies and supported by extensive review of related literature. The paper provides historical analysis of six firms leaders in their industry (Nike, Shell, General Electric, 3M, CEMEX and IBM) combining primary and secondary data. Findings – Firms evolve over time towards more complex CSR postures. This evolution is driven by some key strategic factors. The article sets out a three-stage framework connecting CSR evolution and the strategic change factors. Practical implications – The paper provides managers with a framework to promote strategic CSR change in their organizations. Originality/value – The paper is a joint research study on the evolution of CSR and strategic drivers of change.