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Antidote, The
ISSN: 1363-8483
Merged into: Strategy & Leadership
Online from: 1996
Subject Area: Strategy
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The classic strategy mode
| Title: | The classic strategy mode |
|---|---|
| Author(s): | Kippenberger, T |
| Citation: | Kippenberger, T, (1998) "The classic strategy mode", Antidote, The, Vol. 3 Iss: 6, pp.18 - 19 |
| Keywords: | Corporate strategy, Marketing strategy, Strategic choice |
| Article type: | Research paper |
| DOI: | 10.1108/EUM0000000006584 (Permanent URL) |
| Publisher: | MCB UP Ltd |
| Abstract: | Argues that the process of corporate strategy consists of two distinct parts: formulation, and implementation and points out that in real life the processes of formulation and implementation are intertwined. Looks at finding the strategic alternatives, implementing strategy, and unstated strategies, warns nobody should mistake apparent strategy visible in a pattern of past incremental decisions. |
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