Currently published as: Business Strategy Series
Online from: 2000
Subject Area: Strategy
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|Title:||Winning through strategic communities: a case study|
|Author(s):||Mitsuru Kodama, (Professor of Information and Management in the College of Commerce and Graduate School of Business Administration at Nihon University. He can be reached at Tel:+81-3749-6819 and e-mail firstname.lastname@example.org)|
|Citation:||Mitsuru Kodama, (2006) "Winning through strategic communities: a case study", Handbook of Business Strategy, Vol. 7 Iss: 1, pp.169 - 177|
|Keywords:||Innovation, Knowledge management, Leadership|
|Article type:||Case study|
|DOI:||10.1108/10775730610618783 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – Aims to provide new practical viewpoints regarding the knowledge management and leadership theory of corporate innovation through an in-depth case study.
Design/methodology/approach – Argues that community leaders can develop a business concept of a strategic community comprised of diverse types of business and process to achieve business innovation. Studies a mobile phone business in Japan towards mobile multimedia revolution that illustrates the new product and service development as an instance of the latest business case of networked strategic communities.
Findings – Community leaders serve an important function in creating networked strategic communities. The case study shows how community leaders have created networked strategic communities in which telecom carrier, contents providers, terminal manufacturers, platform vendors and international carriers take part in the business development of new mobile multimedia services.
Originality/value – Provides new practical viewpoints regarding the knowledge management and leadership theory of corporate innovation.
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