Currently published as: Management Research Review
Online from: 1978
Subject Area: Accounting and Finance
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|Title:||Superpoly: monopoly in the twenty-first century|
|Author(s):||Jennifer Rowley, (Manchester Metropolitan University, Manchester, UK)|
|Citation:||Jennifer Rowley, (2009) "Superpoly: monopoly in the twenty-first century", Management Research News, Vol. 32 Iss: 8, pp.751 - 761|
|Keywords:||Modelling, Monopolies, Stakeholder analysis, Supermarkets, United Kingdom|
|Article type:||Conceptual paper|
|DOI:||10.1108/01409170910977960 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper is to propose that the traditional definition of monopoly needs to be extended to accommodate twenty-first century marketplaces. The concept of
Design/methodology/approach – A definition of superpoly is offered and each of the seven market spaces in superpoly are defined and illustrated with reference to Tesco, the UK supermarket chain. A discussion section explores the issues that arise from over-dominance of one business in each of these spaces in terms of the positives (typically emphasised by the dominant business) and the negatives (typically emphasised by other stakeholders).
Findings – In order to achieve a state of superpoly, businesses focus on seven interrelated market spaces, including respectively: commercial space, channel space, consumption space, community space, cultural space, career space, and communication space. These are the seven spaces of superpoly. The proposed concept of superpoly suggests that researchers should take a broader perspective on competition and competitive practices.
Originality/value – The article is the first to propose a development of the concept of monopoly and business dominance for knowledge-based, consumption focussed and networked societies and economies.
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